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Golde

Sponsored · Exhibit 01 · Hojicha Menu Card

Meet Kyoto Hojicha, the toasted green tea that tastes like a box of chocolates.

Grown and roasted in Kyoto, Japan, with notes of milky caramel and honey. Enjoy it in a latte with a little maple to sweeten, or freshly whisked in warm water. One 100g pouch makes about 50 lattes, so the tea lasts.

Our favorite all-day tea is ready when you are.

Tastes like a box of chocolates

Kyoto Hojicha

  • Toasted green tea powder
  • Grown and roasted in Kyoto, Japan
  • Notes of milky caramel and honey
  • 100g pouch (makes about 50 lattes)
Kyoto Hojicha

GOLDE.CO

Kyoto Hojicha from Kyoto, Japan

Shop Now
Format
Menu-card split, product photo
Persona
Green tea fans who want a cozier, toastier cup
Reason to buy
Grown in Japan
Funnel stage
Top of funnel
Product
Kyoto Hojicha
Lands on
Landing page

Why it should work. The chocolate-box line gives a taste cue before any ingredient talk, and a menu card reads like a café order.

Tests. Whether a flavor-led hook beats an origin-led hook for a new tea buyer.

Golde

Sponsored · Exhibit 02 · Matcha Kit Offer

Ceremonial Grade Matcha, meet a USB-rechargeable frother.

One box, one setup: Superwhisk + Matcha Kit. The kit is $80, marked down from $84, and signing up gets you 10% off your first order. Pure Matcha is freshly shade-grown and cold-processed in Uji, Japan.

Make the café latte at home.

Superwhisk + Matcha Kit
10% off your first order

Matcha and frother in one box

Superwhisk + Matcha Kit $80, was $84

GOLDE.CO

Superwhisk + Matcha Kit, $80

Shop the Kit
Format
Offer on product photo
Persona
Matcha latte buyers who want to skip the café line
Reason to buy
Grown in Japan
Funnel stage
Bottom of funnel
Product
Superwhisk + Matcha Kit
Lands on
Landing page

Why it should work. A bundle with a visible price drop and a first-order offer gives a ready buyer two concrete reasons to click now.

Tests. Whether the kit price plus first-order offer converts better than a product-only message.

Golde

Sponsored · Exhibit 03 · Three Scoop Steps

Three steps from scoop to golden latte.

Original Turmeric Latte Blend is where Golde began in 2017, our single launch product. Scoop 1-2 tsp. into a cup, pour a couple ounces of hot water or milk over, then top with 8 ounces of milk. All of our products are 100% plant-based.

Your first scoop is the whole recipe.

Original Turmeric Latte Blend
Scoop, pour, top with milk
  1. 1Scoop 1-2 tsp. into a cup
  2. 2Pour a couple ounces of hot water or milk
  3. 3Top with 8 ounces of milk, hot or cold

GOLDE.CO

Original Turmeric Latte Blend

Shop the Blend
Format
Product photo, ingredient chips
Persona
First-time latte-blend buyers who want a simple recipe
Reason to buy
100% plant-based
Funnel stage
Middle of funnel
Product
Original Turmeric Latte Blend
Lands on
Landing page

Why it should work. Numbered steps on the pack shot show how little work the blend takes, which answers the first question a new buyer has.

Tests. Whether a how-to chip layout lifts clicks from people who have never made a turmeric latte.

Golde

Sponsored · Exhibit 04 · Superwhisk Foam Test

The foamy milk of your dreams, in one minute.

Add milk to a cup, froth for 1 minute and watch as the foam doubles in size. Superwhisk 2.0 features an enhanced motor for upgraded lifespan, easy one-touch power-off, and a french vanilla finish. Café-style lattes at home start here.

Foam on demand, no café line.

Superwhisk
Foam doubles in one minute

1 minute

Foam doubles in size

GOLDE.CO

Superwhisk 2.0 frother

Shop Superwhisk
Format
Product hero
Persona
Latte lovers whose home milk never froths right
Reason to buy
Foam in one minute
Funnel stage
Top of funnel
Product
Superwhisk
Lands on
Landing page

Why it should work. A big time number and a visible result make the product claim easy to grasp in one glance while scrolling.

Tests. Whether a single time-based proof point beats a feature list for a cold audience.

Golde

Sponsored · Exhibit 05 · Clean Greens Mask

Superfood health and beauty, for every body.

Golde makes matcha, latte blends and superfood face masks. Meet the Clean Greens Face Mask, from the same family that started Golde in 2017. All of our products are 100% vegan friendly and cruelty-free.

Add something green to your skincare shelf.

Claim to confirm with brand: Confirm vegan claim covers the face mask

Clean Greens Face Mask
Vegan friendly and cruelty-free

A superfood face mask

GOLDE.CO

Clean Greens Face Mask

Shop the Mask
Format
Full-bleed photo
Persona
Skincare shoppers curious about superfood masks
Reason to buy
100% plant-based
Funnel stage
Top of funnel
Product
Clean Greens Face Mask
Lands on
Landing page

Why it should work. Latte buyers already know Golde, so the mask is a natural second product shown with a simple, full-bleed photo.

Tests. Whether skincare can be sold to people who know Golde for matcha and latte blends.

Golde

Sponsored · Exhibit 06 · Cookbook Collage

Founder Trinity's debut cookbook, Eating at Home.

85 simple, healthful recipes that embrace affordable, local produce and lean on approachable techniques without fuss or formality. Named a Best Cookbook of 2026 by Bon Appetit, Harper's Bazaar and Eater. Written by the person who founded Golde.

Cook something simple tonight.

Eating at Home

Eating at Home

Founder Trinity's debut cookbook

Founder Trinity's debut cookbook

Golde, born in Brooklyn in 2017

Golde, born in Brooklyn in 2017

85 simple recipes, no fuss

85 simple, healthful recipes

GOLDE.CO

Eating at Home Cookbook

Get the Cookbook
Format
Three-photo collage
Persona
Home cooks who want simple, healthful recipes
Reason to buy
Brooklyn founder story
Funnel stage
Middle of funnel
Product
Eating at Home Cookbook
Lands on
Landing page

Why it should work. Three photos tie the cookbook to the founders and to Golde's Brooklyn start, so the book reads as part of the story.

Tests. Whether the founder angle sells the cookbook better than the recipes alone.

Golde

Sponsored · Native 01 · Matcha Phone Note

My morning matcha, saved as a phone note.

Pure Matcha is made with 100% pure, shade-grown green tea leaves from Uji, Japan. The whole routine fits in a note: pour 1 oz. of warm water over 1 tsp. of powder, then pour your matcha over 8 oz. water or milk.

Screenshot it for tomorrow.

Pure Matcha

Notes

Matcha, as a phone note

  • Pure Matcha, 1 tsp. in a mug
  • Pour 1 oz. of warm water over it
  • Pour your matcha over 8 oz. water or milk
  • Done, and it's still morning

GOLDE.CO

Pure Matcha from Uji, Japan

Shop Pure Matcha
Format
Notes app over product photo
Persona
Matcha beginners who want the steps in one place
Reason to buy
Grown in Japan
Funnel stage
Middle of funnel
Product
Pure Matcha
Lands on
Landing page

Why it should work. A notes-app layout looks like something a friend saved, and the steps are the real ones from the product's own instructions.

Tests. Whether native-looking how-to content gets more saves than a polished product shot.

Golde

Sponsored · Native 02 · Frother Group Chat

ok wait, what frother do you use?

We call Superwhisk The Internet's Favorite Frother. Add milk to a cup, froth for 1 minute and watch as the foam doubles in size. Superwhisk 2.0 has an enhanced motor for upgraded lifespan and easy one-touch power-off.

Send this to the friend with flat milk.

Maya

What frother do you use?

Superwhisk

Superwhisk. Milk in a cup, froth for 1 minute, foam doubles.

ordering one tonight

GOLDE.CO

The Internet's Favorite Frother

Shop Superwhisk
Format
Message thread with photo
Persona
People asking friends for a good home frother
Reason to buy
Foam in one minute
Funnel stage
Top of funnel
Product
Superwhisk
Lands on
Landing page

Why it should work. A recommendation thread is how people actually pick kitchen tools, and the reply carries the real product claim.

Tests. Whether a chat-style creative earns more shares than a straight product shot.

Golde

Sponsored · Native 03 · Turmeric Blend Poll

Cacao or Original? Pick your turmeric latte.

Original Turmeric Latte Blend is where Golde began in 2017, our single launch product. Cacao Turmeric Latte Blend sits next to it in the lineup. Vote in the poll, then scoop 1-2 tsp. of Original into a cup and top with 8 ounces of milk.

Which one wins your morning?

Cacao Turmeric Latte Blend
Original Turmeric Latte Blend

Cacao or Original?

Cacao Turmeric Latte BlendOriginal Turmeric Latte Blend

GOLDE.CO

Cacao or Original Turmeric Blend

Shop Latte Blends
Format
Stories poll
Persona
Latte-blend shoppers choosing a first flavor
Reason to buy
Brooklyn founder story
Funnel stage
Middle of funnel
Product
Cacao Turmeric Latte Blend
Lands on
Landing page

Why it should work. A story poll invites a tap, and the choice between the original and the cacao blend shows which flavor pulls a new buyer.

Tests. Which of the two blends gets more votes and clicks as a first purchase.

Golde

Sponsored · Native 04 · Matcha Camera Roll

Camera roll, Sunday morning: the matcha edition.

Combine 1 tsp matcha and 1 tsp sweetener with 1-2 oz water. Combine in a glass or mug with 8 oz milk, hot or iced. Everything you need to get started for less than $1.50 per latte.

Add it to your own camera roll.

Pure Matcha
RecentsSunday
morningEdit

Sunday morning matcha

GOLDE.CO

Matcha lattes for less than $1.50

Shop Pure Matcha
Format
Camera-roll share
Persona
Weekend matcha makers who like a slow morning
Reason to buy
Under $1.50 per latte
Funnel stage
Middle of funnel
Product
Pure Matcha
Lands on
Landing page

Why it should work. A camera-roll post feels like a personal share, and the recipe and cost per latte give it a reason to be saved.

Tests. Whether a casual personal-style post carries the per-latte cost message better than a price ad.

Golde

Sponsored · Meme 01 · Café Price Drake

Café lattes at home, for less than $1.50 per latte.

Everything you need to get started for less than $1.50 per latte. Pure Matcha is made with 100% pure, shade-grown green tea leaves from Uji, Japan. Add milk, hot or iced, and the café-style latte is yours at home.

Sip your ritual, your way.

Café price vs home café

Drake Hotline Bling meme about Golde

Paying café prices every morning

Less than $1.50 per latte at home

Golde

GOLDE.CO

Matcha lattes at home

Shop Now
Format
Meme template, product swapped in
Persona
Daily café-latte buyers weighing a home setup
Reason to buy
Under $1.50 per latte
Funnel stage
Top of funnel
Product
Pure Matcha
Lands on
Landing page

Why it should work. The reject-or-approve format puts the cost-per-latte point in one second without naming any competitor.

Tests. Whether humor on the daily-spend theme draws a colder audience than a plain offer.

Golde

Sponsored · Meme 02 · Hojicha Distraction

Matcha loyalist meets toasted green tea.

Meet Kyoto Hojicha, the toasted green tea that tastes like a box of chocolates. Grown and roasted in Kyoto, Japan, with notes of milky caramel and honey. Your matcha habit can stay. This one just joins it.

Make room in the cabinet.

Matcha lover, meet hojicha

Distracted Boyfriend meme about Golde

Kyoto Hojicha

Me, with my daily matcha

Pure Matcha

Golde

GOLDE.CO

Meet Kyoto Hojicha

Shop Hojicha
Format
Meme template, product swapped in
Persona
Matcha regulars open to a second green tea
Reason to buy
Grown in Japan
Funnel stage
Top of funnel
Product
Kyoto Hojicha
Lands on
Landing page

Why it should work. Existing matcha buyers recognize the tension, and the meme introduces a second tea without dropping the first.

Tests. Whether cross-selling hojicha to matcha buyers works through humor.

Golde

Sponsored · Meme 03 · Two Turmeric Buttons

Cacao or Original? A hard morning choice.

Two turmeric latte blends. Original Turmeric Latte Blend is the one Golde launched with in 2017, as our single product. Cacao Turmeric Latte Blend came after. Either way, you are one scoop and a cup of milk from a latte at home.

Pick one. Or both.

Two blends, one decision

Two Buttons meme about Golde

Cacao Turmeric Latte Blend

Original Turmeric Latte Blend

Me at the checkout

Golde

GOLDE.CO

Two turmeric latte blends

See Both Blends
Format
Meme template, product swapped in
Persona
Shoppers split between two turmeric blends
Reason to buy
Brooklyn founder story
Funnel stage
Middle of funnel
Product
Cacao Turmeric Latte Blend
Lands on
Landing page

Why it should work. The two-button format fits a real choice between two products and sends the click to the page that shows both.

Tests. Whether framing the choice as a joke lifts clicks to the product page.

Golde

Sponsored · Meme 04 · Reorder Brain

Subscribe and skip the reorder scramble.

With a subscription, your Golde arrives on your schedule, every 4, 6 or 12 weeks, with 10% off and free shipping on each order. One setup, and your latte blend is already waiting in the kitchen.

Set your schedule once.

Reorder like a galaxy brain

Expanding Brain meme about Golde

Forget to reorder

Set a reminder to reorder

Reorder every time at full price

Subscribe: 10% off + free shipping

Golde

GOLDE.CO

Subscribe: 10% off + free shipping

Start a Subscription
Format
Meme template, product swapped in
Persona
Repeat latte-blend buyers tired of reordering
Reason to buy
Subscribe and save
Funnel stage
Bottom of funnel
Product
Original Turmeric Latte Blend
Lands on
Landing page

Why it should work. The brain levels walk from forgetting to subscribing, which suits people who already know the product and need a reason to commit.

Tests. Whether the subscription offer converts people who already bought once.

Golde

Sponsored · Meme 05 · Foam Plan

The foam plan, in four steps.

Superwhisk 2.0: one-touch power-off, enhanced motor, french vanilla finish. Step one is milk in a cup. Step two is froth for 1 minute. The twist: the foam doubles in size.

Every step, one Superwhisk.

The foam doubles in size

Gru's Plan meme about Golde

Buy a Superwhisk

Add milk to a cup, froth for 1 minute

The foam doubles in size

The foam doubles in size

Golde

GOLDE.CO

Superwhisk 2.0 foam plan

Shop Superwhisk
Format
Meme template, product swapped in
Persona
Home baristas planning better milk foam
Reason to buy
Foam in one minute
Funnel stage
Top of funnel
Product
Superwhisk
Lands on
Landing page

Why it should work. The repeated twist makes the one result the product promises stick, and it is the real claim from the product's own tip.

Tests. Whether a repeat-the-punchline format beats a straight product shot for the frother.

Golde

Sponsored · Meme 06 · Hojicha Debate Sign

Hojicha is our favorite all-day tea. Change our minds.

We enjoy Kyoto Hojicha in a latte with a little maple to sweeten, or freshly whisked in warm water. Grown and roasted in Kyoto, Japan, with notes of milky caramel and honey. Argue with us over a cup.

One 100g pouch makes about 50 lattes.

Hojicha is the best all-day tea

Change My Mind meme about Golde

Hojicha is the best all-day tea

Golde

GOLDE.CO

Kyoto Hojicha, all-day tea

Try Hojicha
Format
Meme template, product swapped in
Persona
Tea drinkers who love a good debate
Reason to buy
Grown in Japan
Funnel stage
Middle of funnel
Product
Kyoto Hojicha
Lands on
Landing page

Why it should work. An opinion on a sign invites comments, and the opinion is the brand's own wording about hojicha.

Tests. Whether a comment-bait format raises engagement on a newer tea.

Golde

Sponsored · Meme 07 · Cookbook Doge

Good-quality, simple food is health food.

Eating at Home is Golde founder Trinity Mouzon Wofford's cookbook: 85 simple, healthful recipes that lean on approachable techniques without fuss or formality. Named a Best Cookbook of 2026 by Bon Appetit, Harper's Bazaar and Eater.

Cook like it's a Tuesday.

No fuss, no formality

Buff Doge vs. Cheems meme about Golde

Eating at Home: 85 simple, healthful recipes

Recipes with fuss and formality

Golde

GOLDE.CO

Eating at Home, 85 recipes

Get the Cookbook
Format
Meme template, product swapped in
Persona
Cooks tired of recipes with fuss and formality
Reason to buy
Press picks
Funnel stage
Middle of funnel
Product
Eating at Home Cookbook
Lands on
Landing page

Why it should work. The strong-versus-weak format sets simple recipes against fussy ones and carries the real recognition the book received.

Tests. Whether press recognition inside a meme earns trust with cooks who do not know Golde.

Golde

Sponsored · Meme 08 · Matcha Tuxedo

From café line to home café, just add milk.

Superwhisk + Matcha Kit: "Best Matcha Powder for Lattes" - New York Magazine. Ceremonial Grade Matcha, meet USB-rechargeable frother. Everything you need to make a café-worthy latte at home, just add milk.

Café-worthy, from your kitchen.

Just add milk

Tuxedo Winnie The Pooh meme about Golde

Matcha latte from a café line

Matcha latte at home: just add milk

Golde

GOLDE.CO

Superwhisk + Matcha Kit

Build Your Home Café
Format
Meme template, product swapped in
Persona
Matcha latte buyers upgrading their routine
Reason to buy
Press picks
Funnel stage
Top of funnel
Product
Superwhisk + Matcha Kit
Lands on
Landing page

Why it should work. The plain-versus-refined format makes the kit feel like the upgrade, and the press line gives it outside weight.

Tests. Whether a quoted press line in the body lifts click-through on the bundle.

Photography and product names belong to Golde. Every ad lands on a page in this package. Memes use real, recognizable templates with Golde product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.